There’s no denying the fact the world of business has changed. Marketing practices are evolving across sectors like health care, sport, as well as transportation. In the medical world, gone are the days where the patient had to come down to the doctor’s office to book an appointment or show up in person to donate samples.
Since the majority of patients are using Google search bar to dig up every information about a hospital, it presents every chance to grab the attention of customers. Most Healthcare marketing agency knows that good SEO practice can have your waiting room flooded with patients. And the chances of that happening is higher if you can find your way into the #1 page of search results.
In this article, we will walk you through the best SEO trends medical bodies can take advantage of. This practice improves visibility to website visitors and at the same time, enhances site ranking.
SEO audits are gaining rave reviews, and it’s not just for digital marketers. An SEO specialist carries out the audits and what this individual does is to decipher every part of your SEO practice. He will take a look at the structure of your website, pages as well as the content.
He does this to identify which keyword is ranking for each page, the impression generated as well as the headline-generating more clicks. They also qualify links and single out areas that need to be improved. An SEO audit helps you fix lapses in your web practice, thereby setting you up for higher returns.
An audit can be carried out monthly. We understand that this service doesn’t come cheap, but it falls within the budget range of both small and large medical organisations.
Long search keywords
Google has seen a change in the way users carry out keyword research online these days. Most users enter a string of words on the search bar rather than a single word. The conclusion is that -people search the way they speak
For medical personnel, it means users are more likely to input ” what are the best foods to prevent cancer” than ” foods for cancer” when they hit the search bar. Also, this research is given an extra boost by the advent of voice searches. This says a lot about search queries these days and why the medical world should look to key into these changes.
Also, notice that keyword stuffing doesn’t work anymore. The best way to optimise for ranking is to let your keyword flow naturally in the content. In 2020, you should look at writing for humans and not search engines.
The competition for the featured snippet spot is heating up. Why? A content which appears as featured snippets is likely to gain more clicks than the rest down the page. This is because the featured snippet is pinned below the search bar and is the first to catch the attention of the user. If your content appears as the featured snippet, your click-through rate will be double the number of those on the first page of search results.
Influencers For Reviews
Online users only buy from people they can trust. The best way to win their trust is through testimonials, especially if they are coming from influencers in the field. A word of review from a fellow medical expert is more valuable than that of a patient.
Conclusion The fierce competition for attention in the industry means businesses need to find a way to cut through the noise. The best SEO practice is the difference between appearing on the first page of search results and getting buried on the fifth page where your audience will never look. Fortunately, there are a handful of SEO services London that know a thing or two about ranking high on search engine results.